Becca Publico
Senior CRM and Analytics EngineerBecca is a data-driven marketing and automation specialist with over 7 years of experience in data analytics and CRM management. She has extensive expertise in CRM administration, where she built workflows, optimised lead management, and automated marketing processes to enhance efficiency. Skilled in data visualisation and engineering, she has developed dashboards, integrated large datasets, and streamlined data pipelines to support marketing and sales strategies.
With a strong background in automation and workflow optimisation, Becca has successfully implemented various tools to reduce manual effort and improve data accuracy. Passionate about leveraging data for growth, she combines technical expertise with strategic marketing insights to drive business success.

